Candidate Brand Audit
Job searching moves fast when you know how to position your experience.
Applied for many jobs, but haven’t heard back?
It’s not the job market (although yes, it IS a tough job market).
It’s not random, and it’s not your experience.
The reason you are not getting interviews is because of how you are showing up on paper.
The Candidate Brand Audit analyzes and offers strategic, specific recommendations for how hiring teams are reading your resume, LinkedIn, and materials.
Direct feedback you can actually use… all from a career coach with a recruiting background who has seen thousands of resumes and hired hundreds of people.
Let’s frame your amazing work experience the right way.
Job searching is broken
As a seasoned recruiting leader, this is my least favorite truth.
You can be:
Very talented
Experienced, respected, and a good team player
Hard-working, dedicated, and confident
…and still not get interviews for jobs for which you are qualified.
To land interviews, you need strategic positioning, to showcase accomplishments, and to know how to confidently tell your story.
If your resume, LinkedIn, or materials:
Undersell your accomplishments and strengths
Confuse people
Miss industry keywords
Or read like everyone else’s
Then you’re getting filtered out before you even have a shot.
The Candidate Brand Audit is:
This is a full audit of how you are being evaluated as a candidate.
Not just resume tips.
Not a rewrite.
Not generic advice.
Results-driven advice from a hiring leader. This is a strategic breakdown of:
What is working well in your materials (resume, LinkedIn, cover letter, and portfolio)
What is NOT working well, and how to change it
Repeatable advice designed to set you up for all resumes and job searches in the future
All from a seasoned recruiting leader who knows the ropes.
I’ve hired hundreds of people and reviewed thousands of resumes. I know what works, what gets candidates filtered into consideration (and filtered out), and how to stand out in a hiring process. I bring 14+ years of hiring expertise into your Candidate Brand Audit.
Your candidate brand materials are your single best tool for landing an interview. Let’s make sure they work.
What’s reviewed:
How materials are reviewed:
What you actually get:
Resume Audit
Detailed feedback on each section of your resume - from your summary to your education section
What your resume is currently signaling (even if unintentionally)
Where to elaborate on your bulletpoints to add more context
Guidance on where, how, and why to add numbers and achievements to your specific resume
Feedback on structure, flow, and readability
Design and formatting improvements (based on how resumes are actually read by recruiters)
Where your story is unclear, inconsistent, or undersold
How to better align your experience with the roles you want
Suggestions for reorganizing or reframing your experience
LinkedIn Audit
Headline + summary rewrite direction
Alignment with your resume and target roles
Visibility + keyword optimization
Specific changes to improve recruiter reach and profile strength
Optional Audits (if submitted)
Portfolio audit (structure, clarity, relevance)
Cover letter audit (messaging, storytelling, effectiveness)
This is not surface-level feedback.
This is a document you will actively work through to rebuild your materials to position your experience as optimally as possible.
This audit is not a quick scanning of your resume.
I’m evaluating:
content
structure
language
positioning
clarity
alignment across materials
the industry you’re targeting
your transferable skills
and the overall story you’re telling
From bullet points to big-picture strategy, it’s all covered.
This isn’t vague feedback or a few comments in the margins.
You’ll receive a fully structured, in-depth audit document.
Your Candidate Brand Audit includes:
15+ pages of a personalized PDF document built around your exact materials
A clear breakdown of what’s working, what’s not, and why
A high-level overview of how you’re currently coming across to hiring teams
A prioritized list of the biggest changes that will make the most impact
A Clear “Next Steps” Section so you’re not guessing where to start
Bonus support:
Your next steps:
✔ One Post-Update Review:
After you make your changes, you can resubmit your materials for one final review.
No second guessing - you will be able to enter the job market confidently with your refreshed materials.
✔ Resume Tailoring Guide:
Clients often ask me if they should tailor their resume for every single job.
My answer: no! Your time is valuable, and you are busy. Overthinking every single resume is a sure way to burn out in the job application process.
Instead, I recommend that clients have several versions of their resume on-hand.
The Resume Tailoring Guide is a step-by-step resource on how to tailor your resume correctly, depending on the type of job for which you’re applying.
You’ll learn how to:
create strong base versions
tailor efficiently for different roles
move faster without sacrificing quality
✔ Industry Keywords Worksheet:
A practical, step-by-step system that shows you how to decode job descriptions, identify keywords, and turn them into clear, strategic resume language that aligns with your industry.
In this worksheet, you’ll learn how to:
extract the most important keywords from job descriptions (without relying on guesswork)
identify patterns across multiple roles and career pathways
translate job posting language into resume-ready phrasing
understand which skills you already have vs. what you need to develop
This isn’t just a job search worksheet. It’s a repeatable translation system for turning job descriptions into clear, strategic positioning, which you can use for all future career searches.
✔ Job Search Strategy Guide:
A bonus guide written from the recruiter's chair, covering what actually gets candidates seen, where most job seekers waste time, and how to approach your search strategically once your materials are ready.
This resource is your best next step to learn how to put your newly reviewed and refreshed documents into the job market for the best results.
✔ Optional Add-On: Audit Review Call:
Would you like to talk through any changes, questions, or next steps live?
Add a 30-minute call where we:
break down your audit
answer your questions
map your next steps
Highly recommended if you want extra support or tend to overthink your materials.
Here’s how we’ll work together, step-by-step:
Purchase the Candidate Brand Audit
Submit your materials. Immediately after checking out, you’ll receive an intake summary. Once this is complete, I will begin working on your audit.
I review everything and build your audit.
You will receive your audit back 7 days from submission of your materials.
You make updates within 30 days.
I review your materials once more
You reenter the job market with confidence!
This process is for lasting change.
If you’re looking for quick edits or a hands-off rewrite, this isn’t that.
This is for people who want to:
understand what they’re doing
fix it at the root
and walk away knowing how to position themselves for future job searches moving forward
Who This Is For:
You’re applying and not getting interviews
You know something is off but can’t pinpoint it
You’re pivoting and don’t know how to tell your story
You haven’t updated your materials in years
You’re eager to learn what works - not only for this job search, but best practices that you can carry into all future job searches
You’re done overthinking and want a clear plan
Any industry, any seniority level - I’ve worked with everyone from high school students to executives
U.S. or Canada-based professionals
Who This Is NOT For:
You need help with a single situation only, such as a job offer negotiation or mock interview (but good news: I offer that support in a Career Strategy Call)
You want to make a BIG career pivot (but good news: I offer that support in a Career Transformation Program)
You want someone to write your resume for you. This is not a done-for-you service. This is designed to teach you how to position yourself properly so you’re not dependent on someone else every time you need to update your materials.
You’re not open to feedback. By nature, this service is very feedback-oriented.
You’re expecting a magic bullet. While I’m very confident in the impact your refreshed materials will have on your job search, there are so many variables. Career coaching helps you create the best strategy and materials to tackle the job search, but because I do not have any relation to the roles you would apply for, job offer results are not guaranteed (although I’m proud of the results my clients land!).
You don’t like long documents. You’ll receive 15+ pages in customized documents. Surface-level feedback doesn’t change outcomes. This is for people who want to understand what they’re doing and fix it properly.
Candidate Brand Audit - Case Studies:
Client E: $90k Manager » VP Interview at $250k Dream Role
When we met:
They came to me with a very specific opportunity: their dream job had just opened.
The challenge? It was a VP-level role at a national organization (paying $250k) while she was currently in a non-executive, $90k manager role.
On paper, it looked like a stretch, but the subject matter aligned deeply with their expertise and long-term interests.
They didn’t want to “see what happens.”
They wanted to put their best foot forward and actually be considered.
What we did:
Completed a targeted candidate brand audit focused on this specific role
Refined their resume messaging to clearly connect their experience to executive-level impact
Pushed deeper on their why + domain expertise so that their documents showcased this
Strengthened their cover letter to position them as a serious, aligned candidate
Advised on how to build a quick-turn portfolio, which they assembled quickly to showcase their thinking, research, and perspective
Focused on positioning over credentials and telling the right story for this level of role
Results:
They were invited to interview for the role.
👉 Interviewed for a VP-level position ($250k compensation)
👉 Jumped from a $90k manager-level role into executive consideration
👉 Successfully positioned themself for a role several levels above their current title
They ultimately didn’t move forward past the first round, but the win was still huge. It showed what was possible, changed the room they were allowed to walk into, and created new relationships with their dream organization.
Client F: No Traction » 12 Interviews + Accepted Top Choice
When we met:
The client was preparing for an upcoming layoff and trying to get ahead of it.
They had already been job searching for a similar role in her industry for months with almost no traction. They had submitted 60+ applications, but only had 2 interviews, which were both through referrals.
They felt like their materials were good, but not doing the job that resume and materials should do, which is to land interviews on their own. They didn’t have time to waste.
What we did:
Reviewed and refined their resume to better highlight strengths, accomplishments, numbers and scale, and clarity
Updated LinkedIn to improve visibility and recruiter reach
Helped them articulate what they brought to the table and what they wanted next
Focused on positioning, not rewriting her entire career story
Updated their cover letter for clarity
We didn’t overhaul everything. We made strategic shifts that made change.
Results:
Everything changed.
👉 12 interviews across 5 companies
👉 Recruiters started reaching out directly
👉 Progressed to multiple later stage interviews (withdrew from 3 processes by choice)
👉 Received and accepted an offer from their top choice company
👉 Negotiated a $5k sign-on bonus
👉 Landing a job offer in their field before the layoff occurred
Most importantly: They went from “no traction” » “multiple options and control”
Client perspective:
“After several months of job searching with no bites, I was feeling discouraged. With Nicole’s coaching and fine-tuning of my resume, I was able to better articulate my strengths and refine what I was looking for.
After her resume review, I had recruiters reaching out and ended up with 12 interviews across 5 roles, ultimately accepting an offer from my top choice.”
Candidate Brand Audit Pricing
As a believer of salary transparency, I’m also a believer in coaching pricing transparency.
Candidate Brand Audit: $750
Candidate Brand Audit + 30 Minute Call: $895
This is a great option if you would like to talk through any questions, next steps, or materials live.
Clients use this audit to:
start getting interviews again
position themselves for higher paying roles
clean up messaging that was holding them back
finally understand how hiring teams evaluate them
Are you ready to feel confident about the next steps in your career?